About
I've spent three decades helping organisations build capability from the inside. The last two of those years I've also been building AI systems from scratch. These two things are not unrelated.
The career
I started in learning and development in 1993. Since then I've designed and delivered capability programmes for some of the UK's largest organisations — across financial services, healthcare, retail, and the public sector.
The work has always been the same at its core: figure out what an organisation actually needs people to be able to do, then build something that makes that happen. Not a course. Not a completion rate. Capability that holds up on Monday morning.
Clients have included Oracle, Capita, and Amey. The work has ranged from individual leadership programmes to organisation-wide learning transformations. The thread running through all of it is a commitment to honest diagnosis before any kind of solution.
The AI work
Two years ago I made a decision: instead of learning about AI from the outside, I would learn by building. I've taken courses — but the real education has been the work itself. Real systems, real problems, documented with unusual rigour.
Over 3.7 million words of conversation with AI systems. 205 documented conversations in the AI corpus (May 2025–April 2026), and 354 indexed entries in our PRLM (Persistent Recursive Layered Memory) system. Not keeping up with AI — building with it, daily.
That number — 3.7 million words — sounds extraordinary until you understand what it represents: every architectural decision reasoned through in dialogue, every bug diagnosed out loud, every design choice tested against a thinking partner before a line of code was written. It's not chat. It's a working method.
This matters for the work I do with organisations. When I talk about what AI can and can't do, what it costs to implement well, what the realistic capability gap looks like — I'm drawing on direct experience, not vendor briefings or LinkedIn hot takes.
The PRLM — a persistent memory architecture giving an AI system genuine continuity across sessions — is one example. CoVey, an intelligent CV builder built on verified real experience, is another. The NHS Snakes and Ladders simulator is a third. Each one built to solve a real problem. Each one documented in the work section.
The philosophy
The tagline isn't decorative. It's a position on what learning is actually for.
Most AI training — and most L&D, if we're honest — optimises for confidence without earning it.
Deserved confidence is harder to produce and more durable when you have it. It comes from actually doing something difficult, with support, until you can do it without the support.
That's what I build. It's slower to sell than a course catalogue. But it's what actually works.
The person
I'm a reader, a thinker, and — in the last two years — an unlikely software developer. I have a tendency to document things obsessively, which turns out to be useful when you're building AI systems that need to remember what happened last week.
I work independently. No associates, no subcontractors, no account managers. When you work with me, you work with me. That's a constraint and a feature simultaneously.
I'm not trying to build an agency. I'm trying to do good work with organisations that take capability seriously. If that sounds like you, the contact page is the right next step.